viacom vs. we the people
Robert Scoble totally hits the nail on the head in replying to the question what happens after google loses? I'm pretty sure it doesn't matter very much how the court case is played out, both the new generation of media consumers/producers will be better off—period.
For this case and every case like it, more and more people will look more openly towards alternatives. And the people who still choose to side with big media (in lack of a more concise term) will likely do so because they agree with these companies take on specific issues, not because they're against the alternative per se. Obviously, at the end of the day, money will involved either way.
The larger economic aspects aside, what I personally am hoping for is to see a growing micro market with more independents, more bold moves, but most of all, more people being genuine and sincere. A paradigm shift that not only brings with it a transfer of money from one account to a lot of others but a whole new rationale for what things are worth as well.
Many people are certainly willing to pay a premium for things they enjoy and feel for. Once you answer the question whether someone is sincere with a resounding yes, that cd bought directly from the artist for $20 is a bargain, really. After all, you were probably getting something that was not a fit-one, fit-all but instead something that felt just right. It's no longer only about what story is being told, it's how you interact with it as well.
prenumerera 